Sai Chand Chintala

I’m a Ph.D. Candidate in Marketing at S.C. Johnson College of Business, Cornell University.

As an empirical researcher, I study how digital platforms and e-commerce services impact consumer behavior and market processes. My research focuses on how changes in market thickness on C2C platforms retain local biases after the integration of asymmetric markets. I also examine how online grocery shopping affects consumer purchasing patterns in both developed and developing settings, highlighting shifts in shopping habits due to digital channels. I use machine learning techniques to capture latent patterns in large sets of shopping data, enabling the identification of comparable shopping trips or products. Building on this, I apply econometric and causal inference tools to evaluate the substantive research questions.

I will join Singapore Management University as an Assistant Professor of Marketing in Summer 2025.

Education