Sai Chand Chintala

I’m an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University.

As an empirical researcher, I study how digital platforms and e-commerce services impact consumer behavior and market processes. My research focuses on how changes in market thickness on C2C platforms retain local biases after the integration of asymmetric markets. I also examine how online grocery shopping affects consumer purchasing patterns in both developed and developing settings, highlighting shifts in shopping habits due to digital channels. I use machine learning techniques to capture latent patterns in large sets of shopping data, enabling the identification of comparable shopping trips or products. Building on this, I apply econometric and causal inference tools to evaluate the substantive research questions.

Education